From a "splash page" to a "brochure" Web site to a comprehensive marketing and investor relations Emerald Investor Relations (IR) Web Engine site, each Synergy client receives high quality, customized service.
Alternative asset managers of all types, as well as the many types of firms that serve them, all need an online presence that is in keeping with the best practices and regulatory requirements of their specific part of the financial services industry. Synergy's well-designed, usable, and secure Web sites project your brand, generate reverse inquiry leads for marketing, provide investor relations content and documents, and help you build and maintain your business.
While most of Synergy's clients' first requirement is for a public Internet site, many soon progress to passworded sites for their qualified prospects and investors, and some go further, utilizing online technologies for intranets (internal corporate data and communications sites) and extranets (non-public, permissioned sites that allow internal staff to communicate securely with specific external users, such as external managers and service providers – a shared work space that facilitates communications and efficient workflow controls).
Site design is more than pleasing graphics – although an attractive "look and feel" plays an important part in every successful site. Intuitive navigation, clear and compelling charts and graphs, content segmentation and user tools and controls for the password-protected portion of a site – these and many other components go into ensuring that your firm's clients will have a high quality experience on your site.
Our site development process:
1. Client Briefing and Orientation – Essential topics are discussed with our clients, including the client's goals, vision, background, and target audience(s).
2. Web site Architecture – Before the design and development process begins, our Web development starts with the design of a blueprint of your new site. Our experienced project management team will meet with your team to collaboratively create a site map that will guide the design and development process.
3. Creative Design – We will work with our sister company, Synergy Graphix, to create innovative site designs that are reflective of your firm's brand identity and marketing materials.
4. Custom Programming – Based on the needs identified in the client orientation, Synergy will custom-program Web site features to increase your firm's efficiency and productivity through an effective online presence.
5. Quality and Assurance Testing – All of the Web sites designed and developed by Synergy Networx are vigorously tested for reliability and performance before they are launched.