Process Synergy’s Creative Process Phase 1. Orientation: This phase of the program is concerned with gathering information and establishing design image criteria. Communication of objectives and a plan of action are established Phase 2. Conceptualization: In this creative phase, usually the longest of the three phases, has us exploring several creative paths. We present the designs that we feel offer the most potential for development going forward. The client reviews the designs and communicates their likes and dislikes and chooses a concept to be developed during the next phase. The selection should be made according to the approved image criteria, not based on individual taste or subjective preference. Phase 3. Execution/Revision: During this stage the chosen concept is now developed as we again take the creative journey down several more paths along the way until we reach the one solution. Logo Design: It begins with us gathering information and learning about a company at its core level. In an interview with key members we work with our clients to develop keywords that describe their company and the overall essence of what their company stands for. These words are the building blocks that we use to create the symbolic essence of the company or product. We use this design image criteria as we journey down several creative paths toward our final objective. Our proven process is a synergistic one, while our clients not only are involved in establishing the job criteria but also they review the creative process at the end of each phase. "We take your words and bring them to life, while creatively enhancing the perception of your organization." –Vincent Fatato (CEO) Synergy Graphix, Inc.